Personalization & Customization
Personalized hypermedia presentation techniques to improve the online customer relationships. This was presented in a seminar to a group of graduate students at University of California Irvine.
Role: Student researcher.
Done at: Donald Bren School of Information & Computer Sciences, University of California Irvine, CA.
Duration: 1 Week.
Tasks: Literature Review.
Personalisation
A system which adapts the content, structure and/or presentation of the networked hypermedia objects to each individual users characteristics, usage behavior and usage environment. There are different basic types of adaptation depending upon the amount of control user has over the adaptation.
Adaptive system- system performs all steps autonomously.
User controlled adaptivity – the system lets the user make selection and performs the adaptation.
User initiated adaptivity – user request and lets the system decide the best option.
This presentation deals with
- E-commerce
- Hypermedia Personalisation techniques
- Personalisation
- Hypermedia system is an interactive system that allows users to navigate a network of linked hypermedia objects.
- Hypermedia objects contain a set of related content-bearing elements of different media types such as text, images, video-clips, audio- clips, small applications (applets) and interaction elements (e.g., menus, buttons or checkboxes).
- Knowledge based techniques allow to incorporate experiences with regard to customers and their characteristics, customer types, products and their characteristics, and sales strategies.